To set goals that are SMART for your search engine optimization strategy
- Start by clarifying your long-term business goals. Why do you want to grow traffic? What do you want to do with it?
- Next, look at historical performance. What have you been able to do in the past?
- Then set a date (weekly, monthly, quarterly) to review numbers and become familiar with all the areas you are watching. You will then know what needs to remain the same, change or revise to reach the overall goals you’ve set.
This will help you assess, reevaluate, and set realistic goals.
Once you get started working toward your goal, you will refine and adjust.
For example, you may find that traffic is growing more slowly than expected. You might then move back a benchmark. Or you may find that you didn’t need as much traffic as expected to start seeing your email list grow.
Keep SMART goals in mind as you revise.
Whatever your business goals, it’s essential to have a solid SEO strategy and plan in place to drive traffic to your website.
SEO isn’t hard to do. It just takes some planning and strategic thinking. Doing it randomly will not bring the results you want to see.
When you set SMART Goals for your website SEO strategy, not only will it be easier to be consistent, you will be rewarded with more robust business results.