If you haven’t done so already, you should create an ideal customer profile to help you better understand their needs (often called avatar or target audience). This will help you choose strong keywords.
There are several formulas out there to help you create the image of the person in your mind.
Mike Cheney, a successful internet marketer and a coach of mine, recently helped me by putting a deeper spin on the types of information you want to know about the people searching for you that will give you valuable insights to your ideal client and things began to make more sense.
Beyond the usual age, demographics, financial situation, Michael suggests you use his “Hero Matrix”.
This method has you get to know your audience by their flaws, beliefs, traits, and skills. You learn these when you listen to them and build a relationship. Then use these things you’ve learned to tell their story (not yours) making them the Hero of their story. By telling their story they feel you truly know their needs and wants and can provide the solution.
I will go into this with more detail in another blog post soon.
So the best way to do keyword research then is to fully research what people with these traits are searching for.