Easy Set Up
GA4
Free LIVE CLASS
GA4 Set up “How To”
June 1
8 am Pacific
Replay will be made available for those who register.
This Free Training is limited to setting up your GA4 account basics.
Free LIVE CLASS
GA4 Set up “How To”
June 1
8 am Pacific
Replay will be made available for those who register.
This Free Training is limited to setting up your GA4 account basics.
Are you a small business owner or a passionate blogger eager to unlock the full potential of your online presence? Then prepare to be amazed by the latest evolution in web analytics: Google Analytics 4 (GA4)!
Introducing GA4, the cutting-edge analytics platform that takes your understanding of website performance and visitor behavior to unprecedented heights. GA4 brings a host of new advantages that will propel your business or blog to soaring success. Let me share some of the remarkable benefits awaiting you:
Future-proof your analytics: GA4 is designed to adapt and thrive in the rapidly evolving digital landscape. It incorporates advanced machine learning capabilities and harnesses the power of artificial intelligence to deliver even more accurate and actionable insights. Stay ahead of the curve with GA4 and be prepared for what the future holds.
Enhanced cross-platform tracking: In today’s interconnected world, your visitors engage with your brand across multiple devices and platforms. GA4 seamlessly tracks user interactions across websites, apps, and even offline touchpoints. Gain a holistic view of how your audience interacts with your brand, from their initial touchpoint to their final conversion, regardless of the device or platform they use.
Customer-centric measurement: GA4 shifts the focus to a customer-centric approach, allowing you to understand the complete user journey. With GA4’s enhanced user-centric measurement, you can track individual users anonymously across sessions, gaining deep insights into their engagement, behavior, and lifetime value. This invaluable knowledge helps you tailor your marketing efforts and provide personalized experiences that truly resonate with your audience.
Streamlined event tracking: GA4 introduces a simplified event tracking model, making it easier than ever to capture essential user interactions. With just a few lines of code, you can track and measure specific actions, such as video views, file downloads, button clicks, and more. This flexibility enables you to fine-tune your tracking and gain a granular understanding of the user actions that matter most to your business or blog.
Expanded data analysis capabilities: GA4 provides a robust set of analysis tools to extract insights from your data effortlessly. Uncover hidden patterns and trends with advanced exploration capabilities, including predictive metrics and cross-channel attribution reports. GA4 empowers you to make data-driven decisions confidently, unlocking growth opportunities and optimizing your marketing strategies.
Integrated with Google Ads: Seamlessly connect your GA4 property with Google Ads to unlock a wealth of advertising insights. GA4’s integration with Google Ads allows you to measure the full customer journey, from ad impression to conversion, providing a comprehensive understanding of your advertising performance. Optimize your ad spend, refine your targeting, and drive higher ROI with this powerful integration.
Privacy-centric data collection: GA4 respects user privacy and aligns with evolving data protection regulations. It supports privacy-friendly practices by minimizing personally identifiable information (PII) and offering options to respect user consent preferences. With GA4, you can collect and analyze valuable data while maintaining a commitment to privacy and building trust with your audience.
So, are you ready to take your business or blog to the next level? With GA4, you’ll gain a competitive edge by harnessing the latest advancements in analytics. Track user interactions across platforms, understand the complete user journey, and make data-driven decisions that propel your success.
Don’t settle for outdated analytics methods. Embrace GA4 and its future-proof capabilities. Explore its advanced features, uncover valuable insights, and watch as your small business or blog flourishes in the digital realm.
The future is here, and it’s powered by GA4. Take the leap today and unlock a world of possibilities for your online endeavors!
Remember, your success story starts with GA4. Get started now and elevate your analytics game to new heights!
Are you interested in unlocking the full potential of your website or mobile app?
Do you want to gain a deeper understanding of your audience and make data-driven decisions?
Look no further than our GA4 course!
GA4, or Google Analytics 4, is the latest version of Google’s web analytics platform. Released in October 2020, GA4 offers a more comprehensive and flexible view of user behavior across websites and mobile apps.
This GA4 course is designed to teach you how to get GA4 set up and ready to gather the data you need to know to analyze how your business is doing online.
We won’t be teaching everything you need to know to maintain a GA4 account for your small business success over time in this short, SET GA4 Up training.
That is the next course!
To learn how to define your key metrics, use event tracking, take advantage of machine learning-powered insights, and much more will be the next step.
Introduction
• Overview of GA4 and its benefits for small businesses
Setting up a GA4 account
• Creating a Google account
• Creating a new GA4 property
• Adding data streams (website, app, etc.)
• Configuring data settings
FUTURE CONTENT
Set up your data streams:
GA4 allows you to collect data from multiple sources, including websites, apps, and offline interactions. To get the most out of GA4, make sure you have all the relevant data streams set up and configured properly.
Define your key metrics:
GA4 offers a wide range of metrics and dimensions, so it’s important to focus on the ones that matter most to your business. Identify your key performance indicators (KPIs) and create custom reports and dashboards to track them.
Use event tracking:
GA4’s event-driven data model allows you to track custom events, like button clicks or form submissions, without the need for custom code or tag management. Use event tracking to collect more granular data about user behavior and to create more detailed reports.
Take advantage of machine learning-powered insights:
GA4 includes machine learning-powered insights that can help you identify trends and patterns in your data. Use these insights to gain a deeper understanding of your audience and to make data-driven decisions.
Set up conversion tracking:
Conversion tracking allows you to measure the success of your marketing campaigns and to optimize your website or app for conversions. Make sure you have conversion tracking set up properly in GA4 to get a complete view of your marketing performance.
Use the explore feature:
GA4’s explore feature allows you to analyze your data in real-time and to create custom reports on the fly. Use this feature to quickly answer ad-hoc questions and to uncover insights that you might have missed with traditional reporting.
Regularly review and update your tracking:
Digital properties are constantly changing, so it’s important to regularly review and update your tracking to ensure that you’re collecting the most relevant and accurate data. Set up a process for regular data quality checks and make updates as needed.